John Hodge

Product professional and adtech nerd.

Full stack advertising expert. From media buying to adtech architecture.

Headshot of John
Headshot of John


See who I've helped

Xumo's logo


4X increase in impressions sold.

Verizon's logo


7X increase in direct media sales.

Altice's logo


2X increase in media sales on O&O and TVE.

Effectv's logo


Launched STB VOD programmatic.

Fox's logo


3X programmatic CTV media growth.

Premion's logo


2X faster supply onboarding.


See where I've been

Madhive's logo


Product Manager

Led cross-functional agile product team.

Freewheel's logo


Solutions Engineer

Technical lead for premium distributor publishers.

Primitive's logo


Product Manager

Directed media strategy and retainer scoping.

Hivehouse's logo

Hive House Digital

Media Buyer

Managed media budgets for dozens of clients.


See what they’re saying

Luc's headshot

Luc Dumont

SVP Business Development — Madhive

I had the pleasure of working with John during my early days at Madhive, and I greatly appreciated his extensive technical expertise in the video adtech industry.

Matt's headshot

Matt Rohrs

Strategic Relationship Manager — FreeWheel

Our clients trusted in John. His extensive knowledge and sophisticated touch was all he needed to develop the strong and lasting relationships he nurtured while pushing them to ever greater heights.

Headshot of Jim

Jim Theberge

Head of Digital Video Advertising — Verizon

I was impressed with John's methods for understanding our issues thoroughly and his ability to explain complex solutions in simple terms. And, of course, his live diagramming skills!


See what I prioritize

Illustration of recurring issues

Recurring issues

I focus on issues or bottlenecks users experience multiple times a day.

Illustration of expensive problems

Expensive problems

I solve problems that are costing users a lot of money.

Illustration of high priorities

High priority needs

I create products that users are desperate for.


See what I use

Jira's logo


For better or worse, I always have at least one tab open to Jira.

Grafana's logo


I've used Grafana at an enterprise level, and at home to track my ConEd smart meter.

Looker Studio's logo

Looker Studio

Easy data visualization for BigQuery and dozens of external data sources.

GitHub's logo


The cause of, and solution to, a quarter of my "oh crap" moments.

Python's logo


Rapid scripting and fast processing times with libraries written in C (like NumPy).

Big Query's logo


BigQuery's my favorite SQL client. If you use BQ and want to work together HMU.


See what I know

Illustration of data analysis

Data analysis

More than just “data-driven”, we need to be "data-justified". I pick apart what specific metrics tell us and what they don't.

User research icon

User research

From user interviews to full design sprints, nothing propels a team like informed strategy.

Illustration of agile and scrum

Agile and scrum

Mastering scrum ceremonies allows me to predictably deliver value and safely drop unnecessary processes.

Illustration of strategic planning

Strategic planning

I dream big and implement fast. Being a part of big bets is exciting, let’s turn that excitement into quick value.

Illustration of cross-functional collaboration

Org-wide collaboration

I get the team excited about collabing with me — High-level stakeholders and low-level experts alike.

Illustration of product management

Product Management

I balance exciting product strategy with objective data by using tools like RICE and design sprints.


Let’s work together

Get a consultation with John