Product professional and adtech nerd.
Full stack advertising expert. From media buying to adtech architecture.
Clients
See who I've helped
Xumo
4X increase in impressions sold.
Verizon
7X increase in direct media sales.
Altice
2X increase in media sales on O&O and TVE.
Effectv
Launched STB VOD programmatic.
Fox
3X programmatic CTV media growth.
Premion
2X faster supply onboarding.
Employers
See where I've been
Madhive
Product Manager
Led cross-functional agile product team.
FreeWheel
Solutions Engineer
Technical lead for premium distributor publishers.
Primitive
Media Strategist
Directed media strategy and retainer scoping.
Hive House Digital
Media Buyer
Managed media budgets for dozens of clients.
Testimonials
See what they’re saying
Luc Dumont
SVP Business Development — Madhive
I had the pleasure of working with John during my early days at Madhive, and I greatly appreciated his extensive technical expertise in the video adtech industry.
Matt Rohrs
Strategic Relationship Manager — FreeWheel
Our clients trusted in John. His extensive knowledge and sophisticated touch was all he needed to develop the strong and lasting relationships he nurtured while pushing them to ever greater heights.
Jim Theberge
Head of Digital Video Advertising — Verizon
I was impressed with John's methods for understanding our issues thoroughly and his ability to explain complex solutions in simple terms. And, of course, his live diagramming skills!
Philosophy
See what I prioritize
Recurring issues
I focus on issues or bottlenecks users experience multiple times a day.
Expensive problems
I solve problems that are costing users a lot of money.
High priority needs
I create products that users are desperate for.
Tech
See what I use
Jira
For better or worse, I always have at least one tab open to Jira.
Grafana
I've used Grafana at an enterprise level, and at home to track my ConEd smart meter.
Looker Studio
Easy data visualization for BigQuery and dozens of external data sources.
GitHub
The cause of, and solution to, a quarter of my "oh crap" moments.
Python
Rapid scripting and fast processing times with libraries written in C (like NumPy).
BigQuery
BigQuery's my favorite SQL client. If you use BQ and want to work together HMU.
Skills
See what I know
Data analysis
More than just “data-driven”, we need to be "data-justified". I pick apart what specific metrics tell us and what they don't.
User research
From user interviews to full design sprints, nothing propels a team like informed strategy.
Agile and scrum
Mastering scrum ceremonies allows me to predictably deliver value and safely drop unnecessary processes.
Strategic planning
I dream big and implement fast. Being a part of big bets is exciting, let’s turn that excitement into quick value.
Org-wide collaboration
I get the team excited about collabing with me — High-level stakeholders and low-level experts alike.
Product Management
I balance exciting product strategy with objective data by using tools like RICE and design sprints.
