Product professional and adtech nerd.
Full stack advertising expert. From media buying to adtech architecture.

4X increase in impressions sold.
7X increase in direct media sales.
2X increase in media sales on O&O and TVE.
Launched STB VOD programmatic.
3X programmatic CTV media growth.
2X faster supply onboarding.
Mentored APMs and established processes.
Led cross-functional agile product team.
Technical lead for premium distributor publishers.
Directed media strategy and retainer scoping.
SVP Business Development — Madhive
I had the pleasure of working with John during my early days at Madhive, and I greatly appreciated his extensive technical expertise in the video adtech industry.
Strategic Relationship Manager — FreeWheel
Our clients trusted in John. His extensive knowledge and sophisticated touch was all he needed to develop the strong and lasting relationships he nurtured while pushing them to ever greater heights.
Head of Digital Video Advertising — Verizon
I was impressed with John's methods for understanding our issues thoroughly and his ability to explain complex solutions in simple terms. And, of course, his live diagramming skills!
I focus on issues or bottlenecks users experience multiple times a day.
I solve problems that are costing users a lot of money.
I create products that users are desperate for.
For better or worse, I always have at least one tab open to Jira.
I've used Grafana at an enterprise level, and at home to track my ConEd smart meter.
Easy data visualization for BigQuery and dozens of external data sources.
The cause of, and solution to, a quarter of my "oh crap" moments.
Rapid scripting and fast processing times with libraries written in C (like NumPy).
BigQuery's my favorite SQL client. If you use BQ and want to work together HMU.
More than just “data-driven”, we need to be "data-justified". I pick apart what specific metrics tell us and what they don't.
From user interviews to full design sprints, nothing propels a team like informed strategy.
Mastering scrum ceremonies allows me to predictably deliver value and safely drop unnecessary processes.
I dream big and implement fast. Being a part of big bets is exciting, let’s turn that excitement into quick value.
I get the team excited about collabing with me — High-level stakeholders and low-level experts alike.
I balance exciting product strategy with objective data by using tools like RICE and design sprints.